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BaselWorld 2008: Milus APIANA Chronograph Haute Joaillerie Watch
PRESS RELEASE -- Perfection with Scintillating Diamonds and Swiss Watch Design

The successful APIANA Chronograph line, presented for the first time at last year's Baselworld, is being extended this year by the breathtaking Haute Joaillerie variation. The charismatic APIANA Chronograph Haute Joaillerie is a dream in black and white. The colors of the brilliant-cut diamonds that adorn the dynamically designed case in 18-carat white gold transform the timepiece into an exquisite jewellery watch created with supreme artistry reminiscent of art nouveau styling.

The name of the APIANA Chronograph watch is derived from the constellation of Apus, also known as Bird of Paradise. This superb women's watch is appropriately sumptuous with its sparkling black and white brilliant-cut diamonds. The new Haute Joaillerie creation is the perfect companion for the modern woman with the most demanding standards, who wants to wear a watch on her wrist that mirrors the Milus 'Highly Personal' philosophy.

The dynamically curved, 18-carat white gold case is separated into six parts and screwed down by hand. All four lateral parts – two on each lengthways side – are also mounted onto the case with precision hand craftsmanship. The numbers 3, 6, 9 and 12 gleam in black diamonds on the white-diamond inlaid dial and are reminiscent of art nouveau styling. The enchanting diamond decoration stretches over both the bezel and the front of the case and underlines the extravagant radiance of this jewellery watch in the most exquisite way. The small seconds counter at 9 o'clock and the 30-minute counter at 3 o'clock are ingeniously integrated in the composition of the dynamic relief numbers. The black Galuchat strap rounds off the consummate appearance of this remarkable women's watch.

Absolute precision is guaranteed by the Swiss quality mechanical movement with automatic winding. A round sapphire crystal window allows a view of the movement and the skeleton, red-gold oscillating rotor in the form of the Milus logo with the brand symbol engraved at its centre.

The APIANA Chronograph Haute Joaillerie is a combination of superlative watchmaking artistry and breathtaking, ageless design.


Specifications:
Milus APIANA Chronograph “Haute Joaillerie” – Swiss Made

Movement:
Swiss quality mechanical movement – automatic chronograph.
Skeleton, 22-carat red gold oscillating rotor in the form of the Milus logo with the brand symbol engraved at its centre.

Case:
Polished and satinised 18-carat white gold;
Diameter: 45/50 mm (6-12 o'clock) – 38/20 mm (3-9 o'clock).
Parallel curved sapphire crystal;
Satinised, concave case back screwed down with 4 screws and with round sapphire crystal viewing window;
Crown with Milus logo engraved in relief;
2 dynamically formed push buttons;
Bezel and case adorned with black and white brilliant-cut diamonds

Functions:
Small seconds counter at 9 o'clock, 30-minute counter at 3 o'clock

Water resistance:
To 30 m (100 feet)

Dial:
Adorned with black and white brilliant-cut diamonds

Diamonds*:
655 black and white brilliant-cut diamonds (Top Wesselton, IF-VVS);
a total of ca. 4.1 carats

Hands:
Polished stainless steel

Strap:
Black Galuchat

Clasp:
18-carat gold buckle clasp

Retail Price:
Upon Request
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